o It's no surprise that Nike has become one of the world's most iconic sports brands. They always keep us athletes and consumers on the edge of our seats with innovative product such as Nike Dri-Fit, and Flyknit. In the Fall/Winter of 2015, Nike will be unveiling their newest technology called Therma-Sphere Max, and on October 1, 2015 they will be releasing a brand new form of dynamic training attire called AeroReact.
Nike's "Therma-Sphere Max," is mostly a blend of polyester and spandex. The magic, apparently, is in the construction: The beehive pattern of "raised nodes" and a “spacer thermal design" is intended to trap air the way a wetsuit captures a layer of water to be warmed by the underlying skin. The jacket version comes with an adjustable "scuba hood."
And then there is the "AeroReact," a fabric that loosens just before its wearer sweats. Nike didn't want to mention what exactly the material is made of, but again, much of the magic is allegedly in the construction—how the whole thing is woven together.
A few weeks ago, Nike held an event in New York City called Heat Rise, and a few lucky journalist and consumer athletes got to be the first group of people to test this new technology. The facility where this event was hosted was set at 30 degrees. Product testing participants were assigned to do numerous workout routines such as sprints, squats, and medicine ball throws all while wearing Nike's new AeroReact line with Therma-Spher Max technology. The event was a success amongst testers and participants!
"When an athlete trains in cold temperatures without appropriate apparel, the body strives harder to maintain thermal balance, which impairs performance," Barry Spiering, a Nike researcher, said in a release."
While Nike won't divulge specifics, the brand is certainly getting ready to create top tier apparel for the Rio Olympics. But Nike's nowhere near done with revolutionizing athletic apparel. As Harrison said, "we don't see a finish line."
Reference articles: http://www.businessinsider.com/nikes-new-and-innovative-cold-weather-gear-2015-9?op=1
http://www.bloomberg.com/news/articles/2015-09-01/nike-wants-to-win-winter-with-a-185-hoodie
Nike's "Therma-Sphere Max," is mostly a blend of polyester and spandex. The magic, apparently, is in the construction: The beehive pattern of "raised nodes" and a “spacer thermal design" is intended to trap air the way a wetsuit captures a layer of water to be warmed by the underlying skin. The jacket version comes with an adjustable "scuba hood."
And then there is the "AeroReact," a fabric that loosens just before its wearer sweats. Nike didn't want to mention what exactly the material is made of, but again, much of the magic is allegedly in the construction—how the whole thing is woven together.
A few weeks ago, Nike held an event in New York City called Heat Rise, and a few lucky journalist and consumer athletes got to be the first group of people to test this new technology. The facility where this event was hosted was set at 30 degrees. Product testing participants were assigned to do numerous workout routines such as sprints, squats, and medicine ball throws all while wearing Nike's new AeroReact line with Therma-Spher Max technology. The event was a success amongst testers and participants!
"When an athlete trains in cold temperatures without appropriate apparel, the body strives harder to maintain thermal balance, which impairs performance," Barry Spiering, a Nike researcher, said in a release."
While Nike won't divulge specifics, the brand is certainly getting ready to create top tier apparel for the Rio Olympics. But Nike's nowhere near done with revolutionizing athletic apparel. As Harrison said, "we don't see a finish line."
Reference articles: http://www.businessinsider.com/nikes-new-and-innovative-cold-weather-gear-2015-9?op=1
http://www.bloomberg.com/news/articles/2015-09-01/nike-wants-to-win-winter-with-a-185-hoodie